This localized Groupon-type service will provide small businesses with the opportunity to garner additional awareness, attract new clients, promote new services, generate immediate revenue, and more. Special deals/discounts/promotions will be offered through this service on a very granular level. Most competing services (Livingsocial.com) target cities or metro areas, whereas Weforia’s goal is to drill down further. For example, as the article indicates: If you receive a special for 50% off any ice cream cone, it may sound tempting, however if the business is 20 miles away the chance of you driving that far for an ice cream cone are slim. Weforia will try to market these “ice cream cone-type” specials to users that are within close proximity.